Top 5 do’s and don’ts of targeted email marketing

5:52:00 PM


Hello Chicsters!

In today's era where every business in co-dependent on internet email marketing is a tool that will take your business, service or blog to the next level. Email marketing is one of the most well-organized business strategies in the arsenal of any organization. Targeted email advertising or marketing is a format for email-based campaigns in which standalone advertisements are sent to the targeted list of recipients. The targeted emails advertising is beneficial and they have the potential to boost up your open rates by over 200%. These targeted emails make more sense to send attractive, professional and compelling ads to a smaller group of recipients that might actually be interested in receiving such emails.

Top 5 do’s and don’ts of targeted email marketing
So without wasting any more time here is a list of our top 5 do’s and don’ts of email advertising:

1.  Do create key customer personas while sending out the targeted emails, you have to be aware of who your target audience is. 
Top 5 do’s and don’ts of email advertising
Potential customers: who haven’t bought from you yet but they might do in the future. To keep their interest in your product, you have to educate or throw some light on your brand or your profits services for them. For potential customers, keep your emails general where you are advising them to purchase the product.
New customers: These are the ones who have recently purchased with you and your aim is to keep them as a loyal customer. To keep the customer happy you can send them great offers or discount details. 
Loyal customers: These are the people who have been in business with you for quite a long time now. You should never take your loyal customers for granted and offer them some kind of a reward to make them feel special. 
Inactive customers: These people or customers have been missing in the action for a while now. They are inactive buyers but a fresh, exciting mail from the company can cheer their sleepy buyer up and they might actually purchase something. You can also ask for feedback or ask them to fill the survey to improve.

2. Do use the location and in-store or online preferences: Location is very important for email campaigns. You want your customers to know what is happening and when and where. You can send your in-store offers to your customers who are able to get to the location where your store is.

3. Don’t just define your data you need to have some kind of personal touch in your emails. 
Send out the emails which are relevant to your customers rather than just stating out the data of your product. State out the basic details that your customers need to know and then end it on a good note. 

4. Don’t use too much of technical jargon
Avoid using too much of technical jargon while sending out a targeted mail. You may be aware of the jargons but maybe your customers are not. The technical jargon usually works as a big turn off for the customer when they cannot understand the mail. It never really shows what you’re trying to say.

5. Do use engagement to boost interactionEngaging with customers will always be beneficial for your company and will help in improving for good. Feedback good or bad will help you understand what areas you have to work on more to get a good customer base.

Top 5 do’s and don’ts of email advertising
Hope you enjoyed this post. Do let us know in the comments section below your views on this article. 

*Disclaimer: 
Though this is a sponsored post my opinion stays honest and is true to the best of my knowledge. Please note none of the images used in this article is by the sponsored brand or by TCD. Also, TCD claims no rights to the images that have been used in this post.


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